Crafted Strands. Genuine Stones.

Welcome to The Branded Strand Co. - your new favorite corner of the internet if you love turquoise, western vibes, and jewelry with personality, class, and a lot of charm.

Amplify your stack and stand out from the herd with strands from our exclusive collection of gemstone beaded necklaces.

Meet the owner:

Hey there! I’m Sarah - yes, with an “h” (because we do things properly around here).

I grew up on a farm in sweet ol’ South Carolina where cow-feeding, fence-mending, and dirt-road driving were just part of everyday life. These days, the cows have been replaced with a couple of cheeky Westies, the tractor got swapped for a Subaru, and I traded open fields for a cozy spot in a Georgia subdivision (suburbia, but still kind of country). Oh, and I picked up a husband somewhere along the way too. Lucky for me, he fully supports all my crazy ideas!

My love affair with turquoise started a few years back and quickly turned into a full-blown obsession. After way too many hours scouring the internet for just the right pieces and never quite finding what I wanted, I decided to take matters into my own hands. And boom - The Branded Strand Co. was born! What started as a personal hunt turned into a passion project that I absolutely love.

I’m so glad you popped by - whether you’re a fellow turquoise junkie, western soul, or just someone who likes pretty things with a story. I hope you find something that makes you feel like your bold, beautiful, spunky self.

Come back anytime! I’ll be here beading and probably talking to my dogs.

Love, Sarah